Reliability Rules

Reliability Rules is great! It really is a winner. It is the secret weapon for companies for the next decade. The authors' formula for gaining trust and reliability is first of its kind.

Don E. Schultz is one of the world’s leading authorities in marketing and marketing communications in the last 25 years. He was the lead co-author on the landmark book, Integrated Marketing Communications (9780844233635) (more than 50,000 sold), which established an entirely new way of looking at marketing and marketing communications. He has written several other books on various aspects on marketing, advertising, and business communications. Schultz is Professor Emeritus at the Medil/IMC School at northwestern University and President of Agora Inc, in Evanston, Illinois. He has conducted seminars on IMC, marketing and branding in Europe, South America, Asia/Pacific, and the Middle East.