Reorganize for Resilience
, by Gulati, RanjayNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781422117217 | 1422117219
- Cover: Hardcover
- Copyright: 1/4/2010
There are over three million commercial websites and at least 25 books extolling the virtues of customer centricity in phrases ranging from "customer-centered brand management" to "customer centered Six Sigma." You name it, somebody's labeled it "customer-centered." Many companies these days claim to be "close to customers" and "customer driven.