Representing Women Myths of Femininity in the

This levely and readable book reassesses how women are talked about and constructed visually across a range of popular media. Arguing for the importance of a historical approach, it examines continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period. The influences of feminism and consumerism on these developments are given particular attention.

Myra MacDonald is Reader at the University of Stirling, UK

Acknowledgements	p. iv
Introduction	p. 1
Discourse, Consumerism, Femininity	p. 9
Disciplined Approaches: Redefining Femininity	p. 11
Voices Off: Women, Discourse and the Media	p. 41
From Mrs Happyman to Kissing Chaps Goodbye: Advertising Reconstructs Femininity	p. 73
Feminine Myths: Replay or Fast Forward?	p. 103
Enigma Variations	p. 105
Caring and Sharing	p. 132
Sex 'N Spice	p. 163
Refashioning the Body	p. 192
Glossary	p. 222
Filmography	p. 229
Bibliography	p. 231
Index	p. 245
Table of Contents provided by Publisher. All Rights Reserved.

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Representing Women Myths of Femininity in the Popular Media

Summary

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Table of Contents

Supplemental Materials