Retail Management : A Strategic Approach

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Retail Management : A Strategic Approach by Berman, Barry; Evans, Joel R, 9780136087588
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  • ISBN: 9780136087588 | 0136087582
  • Cover: Hardcover
  • Copyright: 1/1/2010

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The text that helps readers thrive in todayrs"s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.