Retailing Management

Section 1 Introduction to the World of Retailing

1. Introduction to the World of Retailing

2. Store-Based Retailing

3. Electronic and Nonstore Retailing

4. The Retail Customer

5. Customer Buying Behavior

Section 2 Retailing Strategy

6. Retail Market Strategy

7. Financial Strategy

8. Retail Locations

9. Site Selection

10. Organization Structure and Human Resource Management

11. Information Systems and Supply Chain Management

Section 3 Merchandise Management

12. Planning Merchandise Assortments

13. Buying Systems

14. Buying Merchandise

15. Pricing

16. Retail Communication Mix

Section 4 Store Management

17. Managing the Store

18. Store Layout, Design, and Visual Merchandising

19. Customer Service

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