SECTION I: THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Digital Retailing Chapter 4: Multichannel and Omnichannel Retailing Chapter 5: Consumer Behavior
SECTION II: RETAILING STRATEGY Chapter 6: Retail Market Strategy Chapter 7: Financial Strategy Chapter 8: Retail Locations Chapter 9: Retail Site Location Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix
SECTION IV: HUMAN RESOURCES AND STORE MANAGEMENT Chapter 16: Human Resources and Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service
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