The Retailing Reader

P Presenting an international and multidisciplinary collection of articles, case studies, histories and readings, this text captures the core functions, behaviours and approaches within retailing. It will be of interest to all those who study or work in the area. /P P /P P The text's emphasis is on research that informs the current debates about the practice of retailing, drawing on recent and classic articles and readings published by experts in the field. Each of the six sections is prefaced with an editorial introduction which sets the selected material within the overall context and direction of retail change. Each individual reading is then introduced by a brief discussion of the author and the criteria for the selection of their work. The text is supported by a case studies section which provides specific illustrations of significant retail change /P P /P P This text collates an extensive body of topical work in one volume and will be a valuable resource for students of retailing, marketing,business and management. /P P /P