REVEL for Exploring the Hospitality Industry -- Access Card
, by Walker, John R.
- ISBN: 9780134745060 | 013474506X
- Cover: Access Card
- Copyright: 7/16/2018
For introductory courses in hospitality.
Empower tomorrow’s hospitality leaders
Revel™ Exploring the Hospitality Industry fills a vital need: to broadly cover the hospitality industry and provide a dynamic introduction for hospitality management students. More practical than theoretical, the text addresses the latest trends across hospitality segments – from the traditional realms of tourism, hotels, and restaurants, to growth areas such as event management. The 4th edition examines the latest careers, operations, and management principles within each featured segment. Drawing on new learning outcomes, it analyzes the industry’s newest developments and challenges, while refreshing content to reflect ever-evolving roles and practices.
Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience – for less than the cost of a traditional textbook.
NOTE: Revel is a fully digital delivery of Pearson content. This ISBN is for the standalone Revel access card. In addition to this access code, you will need a course invite link, provided by your instructor, to register for and use Revel.
John R. Walker, D.B.A., FMP, CHA, is a Fulbright Senior Specialist and the McKibbon Professor Emeritus of Hotel and Restaurant Management at the University of South Florida, Sarasota—Manatee. John’s years of industry experience include management training at the Savoy Hotel London, followed by stints as assistant food and beverage manager, assistant rooms division manager, catering manager, food and beverage manager, resident manager, and general manager with Grand Metropolitan Hotels, Selsdon Park Hotel, Rank Hotels, Inter-Continental Hotels, and the Coral Reef Resort, Barbados, West Indies.
He has taught at two- and four-year schools in Canada and the United States. In addition to being a hospitality management consultant and author, he has been published in the Cornell Hotel Restaurant Administration Quarterly, the Hospitality Educators Journal andthe New York Times. He is a 10-time recipient of the President’s Award for teaching, scholarship, and service; and he has received the Patnubay Award for exemplary professional performance through teaching and authorship of tourism and hospitality publications.
John is an editorial advisory board member for Progress in Tourism and Hospitality Research. He is a past president of the Pacific Chapter of the Council on Hotel, Restaurant, and Institutional Education (CHRIE). He is a certified hotel administrator (CHA) and a certified Foodservice Management Professional (FMP). He and his wife, Josielyn T. Walker, have twins, Christopher and Selina. The Walkers live in Sarasota, Florida.
CHAPTER 1: HOSPITALITY SPIRIT
Welcome to You, the Future Hospitality Industry Leaders!
The Pineapple Tradition
The Interrelated Nature of Hospitality and Tourism
Characteristics of the Hospitality Industry
Careers
The Focus on Service
Perfecting Service
Success in Service
Moments of Truth
Ways to Perfect Service
Service and Total Quality Management
The Disney Approach to Guest Service
The Disney Service Model
Career Paths
Career Goals
Is the Hospitality Industry for You?
Self-Assessment and Personal Philosophy
Now Is the Time to Get Involved
Professional Organizations and Associations
Ethics
Ethical Dilemmas in Hospitality
Trends in Hospitality
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activity
Internet Sites
Endnotes
CHAPTER 2: TOURISM
Tourism
Sustainable Cruising
Tourism Defined
Benefits of Tourism
Tourism 2020 Vision
Air Travel
The Hub-and-Spoke System
Rail, Automobile, and Coach Travel
Traveling by Train
Rail Travel Abroad
Does the Train Have a Future?
Traveling by Car
Automobile Associations
Rental Cars
Traveling by Bus
Types of Bus Service
Motorcoach Associations
Paris
Tourism Organizations
International Organizations
Domestic Organizations
State Offices of Tourism
City-Level Offices of Tourism and Convention Centers
The Economic Impact of Tourism
The Multiplier Effect
Promoters of Tourism
Tour Operators
Travel Agencies
Travel Corporations
Corporate Travel Manager
Travel and Tour Wholesalers
Certified Travel Counselor (CTC)
National Offices of Tourism (NOT)
Destination Management Companies (DMCs)
Trends in Tourism
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activity
Endnotes
CHAPTER 3: CHARACTERISTICS OF TOURISM
Pleasure Travel
Different Places for Different People
Business Travel
The Social and Cultural Impact of Tourism
Sustainable Tourism and Ecotourism
What Is Ecotourism?
Environmental Impact of Tourism
Cultural Tourism
Impact of Tourism on Culture
Tourism and Art
Heritage Tourism
The Benefits of Preservation
Challenges in Heritage Tourism
Find the Fit between Community and Tourism
Four Steps to a Comprehensive Heritage Program
Nature Tourism
Trends in Travel
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activities
Endnotes
CHAPTER 4: LODGING
Hotel Development and Ownership
Franchising
Franchised Hotels
Franchising Trends
Management Contracts
Real Estate Investment Trust (REIT)
Rating and Classification of Hotels
Types and Location of Hotels
City Center and Suburban Hotels
Airport Hotels
Freeway and Interstate Hotels and Motels
Casino Hotels
Conference and Convention Hotels
Full-Service Hotels
Economy/Budget Hotels
Extended-Stay Hotels
All-Suite Extended-Stay Hotels
Condotels
Mixed-Use Hotel Development
Bed and Breakfast Inns
Resort Hotels
Vacation Ownership
Best, Biggest, and Most Unusual Hotels and Chains
The Best Hotel Chains
The Most Unusual Hotels
International Perspective
Green Lodging
Sustainable Lodging
How Fairmont Promises to Fight Climate Change
Climate Change Impacts the Bottom Line
Examples of Fairmont’s Best Practice
Commitments and Plans
Trends in Hotel Development
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activity
Endnotes
CHAPTER 5: LODGING OPERATIONS
Functions and Departments of a Hotel
Early Inns
Role of the Hotel General Manager
Management Structure
The Executive Committee
The Departments
Rooms Division
Front Office
Night Auditor
Property Management Systems
Revenue Management
Reservations
Communications CBX or PBX
Guest Services
Concierge
Housekeeping
Security/Loss Prevention
Security Officers
Equipment
Safety Procedures
Identification Procedures
Food and Beverage Management
Kitchen
Hotel Restaurants
Bars
Stewarding Department
Catering Department
Catering Event Order
Catering Services Manager
Room Service/In-Room Dining
Energy Star®
Green Seal
Recycled Content
Hotel Recycling
Water Conservation
Bathroom Amenities
Breakfast
Sustainable Lodging Operations
Lounge
Guest Shuttle
Guest Bikes
Coffee Shop
Greening the Guestroom
Trends in Lodging Operations
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activity
Endnotes
CHAPTER 6: CRUISING
Cruise Industry Development
The First Cruise Ships
Cruising Today
Key Players in the Cruise Industry
The Cruise Market
Types of Cruise Markets
Types of Cruises
Regional Cruises
Coastal Cruises
River Cruises
Barges
Steam Boating
Expeditions and Natural Cruises
Adventure Cruises
Sail-Cruises
World Cruises
Crossings
Specialty and Theme Cruises
Deluxe Cruising
All Aboard–Organization of the Cruise Ship
Cruise Destinations
Sustainable Cruising
Trends in the Cruise Industry
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activities
Endnotes
CHAPTER 7: RESTAURANTS
Restaurants
Classification of Restaurants
Franchises
Fine Dining
Casual Dining
Quick-Service/Fast-Food Restaurants
Sustainable Restaurants
Green Restaurant Certification 4.0 Standards
Food Trends and Practices
Trends in the Restaurant Business
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activities
Endnotes
CHAPTER 8: RESTAURANT OPERATIONS
Front of the House
Restaurant Forecasting
Service
Suggestive Selling
Back of the House
Food Production
Kitchen/Food Production
Management Involvement and Follow-Up
Purchasing
Receiving
Storing/Issuing
Cost Control
Food and Beverage Cost Percentages
Labor Cost Control
Sustainable Restaurant Operations
Restaurant Manager Job Analysis
Human Resource Management
Financial Management
Administrative Management
Operations Management
Trends in Restaurant Operations
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activities
Endnotes
CHAPTER 9: MANAGED SERVICES
Overview
Airlines and Airports
In-Flight Foodservice
Military
Elementary and Secondary Schools
Nutrition Education Programs
Colleges and Universities
Student Unions
Responsibilities in Managed Services
Health Care Facilities
Business and Industry
Leisure and Recreation
Stadium Points of Service
Other Facilities
Advantages and Disadvantages
Seniors
Sustainability
Sustainable Managed Services
Trends in Managed Services
Technology
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activity
Endnotes
CHAPTER 10: BEVERAGES
Wines
Light Beverage Wines
Sparkling Wines
Fortified Wines
Aromatic Wines
The History of Wine
Sustainable Wine Production
The Making of Wine
Matching Wine with Food
Major Wine-Producing Countries
Beer
The Brewing Process
Sustainable Brewing
Spirits
Whiskies
White Spirits
Other Spirits
Cocktails
Nonalcoholic Beverages
Nonalcoholic Beer
Coffee
Sustainable Coffee
Tea
Carbonated Soft Drinks
Juices
Power Drinks
Bottled Water
Types of Bars
Restaurant and Hotel Bars
Nightclubs
Microbreweries
Sports Bars
Coffee Shops
Liquor Liability and the Law
Highway Deaths and Alcohol
Trends in the Beverage Industry
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activities
Endnotes
CHAPTER 11: CLUBS
Development of Clubs
Size and Scope of the Club Industry
Types of Clubs
Country Clubs
City Clubs
Other Clubs
Key Players in the Club Industry
Club Management
Club Management Structure
Club Food and Beverage Management
The Golf Course Superintendent
Sustainable Golf Course Management
The Golf Professional
The Golf Shop
Trends in Club Management
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activities
Endnotes
CHAPTER 12: THEME PARKS AND ATTRACTIONS
The Development of Theme Parks
Size and Scope of the Theme Park Industry
Key Players in the Theme Park Industry
Magic Kingdom
Epcot
Disney’s—Hollywood Studios (Formerly Disney MGM Studios)
Animal Kingdom
Universal Studios
SeaWorld Parks and Entertainment
Hershey’s
Regional Theme Parks
Dollywood
LEGOLAND
Gatorland
Wet ‘n Wild
Theme Park Management
Sustainable Theme Parks
Fairs, Festivals, and Events
Oktoberfest
The Carnival in Rio de Janeiro, Brazil
Reggae on the River
Mardi Gras
Grand Ole Opry
Employment
Trends in the Theme Park Industry
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activity
Endnotes
CHAPTER 13: GAMING ENTERTAINMENT
Gaming Entertainment
Historical Review of Gaming Entertainment
Native American Gaming
Size and Scope of Gaming Entertainment
Key Players in the Industry
Positions in Gaming Entertainment
Hotel Operations
Food and Beverage Operations
Casino Operations
Retail Operations
Entertainment Operations
Trends in the Gaming Entertainment Industry
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activity
Endnotes
CHAPTER 14: MEETINGS, CONVENTIONS, AND EXPOSITIONS
Development of the Meetings, Conventions, and Expositions Industry
Size and Scope of the Industry
Key Players in the Industry
Destination Management Companies
Meeting Planners
Service Contractors
Types of Meetings, Conventions, and Expositions
Meetings
Association Meetings
Conventions and Expositions
Historical Associations
Meetings, Incentive Travel, Conventions, and Exhibitions (MICE)
Types of Associations
Types of Meetings
Meeting Planning
Venues for Meetings, Conventions, and Expositions
City Centers
Convention Centers
Conference Centers
Hotels and Resorts
Cruise Ships
Colleges and Universities
Trends in Meetings, Conventions, and Expositions
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activity
Endnotes
CHAPTER 15: SPECIAL EVENTS
What Event Planners Do
Event Management
Research
Design
Planning
Coordination
Evaluation
Challenges for Event Planners and Managers
Classifications of Special Events
Corporate Events
Association Events
Charity Balls and Fund-Raising Events
Social Events
Fairs and Festivals
Concerts and Sporting Events
Mega Events
Required Skills and Abilities for Event Management
Leadership Skills
Ability to Communicate with Other Departments
Project Management Skills
Negotiating Skills
Coordinating and Delegating Skills
Budgeting Skills
Ability to Multitask
Enthusiasm
Effective Social Skills
Ability to Form Contacts
Wedding Planning
Special Event Organizations
International Festivals & Events Association
Meeting Planners International
Local Convention and Visitors Bureaus
Sustainable Special Events
The Special Event Job Market
Trends in the Special Event Industry
Career Information
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Apply Your Knowledge
Suggested Activity
Endnotes
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