The Rhetorical Career of Cesar Chavez

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Author Biography

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Acknowledgments	vii
Introduction	3	(8)
CHAPTER 1: The Making of a Rhetor and a Movement	11	(13)
CHAPTER 2: Chávez's Conception of Rhetorical Communication: "Nothing Changes until the Individual Changes"	24	(20)
CHAPTER 3: The Rhetorical Criticism of Reconstitutive Discourse: A Model for Analyzing Chávez's Public Address	44	(18)
CHAPTER 4: Finding His Message and Forming His Union, 1963-1970	62	(39)
CHAPTER 5: Rhetorically "Working towards Creating the New Man": Chávez Maintains the Movement from 1970 to 1975	101	(24)
CHAPTER 6: The Merger of Man and Message: Rhetorical Techniques of a Teacher of Truth	125	(18)
CHAPTER 7: Triumphs and Defeats in the Ongoing Quest: "To Enable Common People to Do Uncommon Things"	143	(13)
CHAPTER 8: The Difficult Last Decade, the Unfinished Last Boycott: "To Encourage a Multitude of Simple Deeds"	156	(33)
CHAPTER 9: Conclusion	189	(48)
Notes 1970Bibliography 223
Index	237