Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business

Foreword 
Acknowledgments 

1 ? An Introduction to Culture 
Fons Trompenaars and Charles Hampden-Turner
SECTION I National Culture and Personal Values
2 ? The One Best Way of Organizing Does Not Exist 
Fons Trompenaars and Charles Hampden-Turner
3 ? The Meaning of Culture 
Fons Trompenaars and Charles Hampden-Turner
4 ? Rules and Exceptions 
Fons Trompenaars and Charles Hampden-Turner
5 ? The Individual and the Group 
Fons Trompenaars and Charles Hampden-Turner
6 ? Feelings and Relationships 
Fons Trompenaars and Charles Hampden-Turner
7 ? How Far We Get Involved 
Fons Trompenaars and Charles Hampden-Turner
8 ? How We Accord Status 
Fons Trompenaars and Charles Hampden-Turner
9 ? How We Manage Time 
Fons Trompenaars and Charles Hampden-Turner
10 ? How We Relate to Nature 
Fons Trompenaars and Charles Hampden-Turner
11 ? Cross-Cultural Competence: Assessment and Diagnosis 
Fons Trompenaars and Peter Woolliams
12 ? Toward International and Transnational Management 
Fons Trompenaars and Charles Hampden-Turner

SECTION II Corporate Cultures and Change Management
13 ? National Cultures and Corporate Cultures 
Fons Trompenaars and Charles Hampden-Turner
14 ? A New Framework for Managing Change Across Cultures 
Fons Trompenaars and Peter Woolliams
15 ? Your Values for the Next Transformation 
Fons Trompenaars and Charles Hampden-Turner

SECTION III Reconciling Cultural Dilemmas
16 ? Reconciling Cultural Dilemmas 
Fons Trompenaars and Charles Hampden-Turner
17 ? When Two Worlds Collide: The Integration of Cultures in a 
Merger or Acquisition
Fons Trompenaars and Peter Woolliams

SECTION IV Culture in Practice
18 ? Creating a Culture of Innovation 
Fons Trompenaars and Peter Woolliams
19 ? Developing Digital Leaders: The Critical Role of 
Dilemma Reconciliation
Fons Trompenaars and Lucas de Jong de Abril
20 ? Ethics Across Cultures: Did the Pedestrian Die? 
Fons Trompenaars

APPENDIX A: Supporting Diagnostic Tools and Apps 
APPENDIX B: Technical Aspects of the Trompenaars’ Databases 
Peter Woolliams
Notes 
Index