Riding the Waves of Innovation: Harness the Power of Global Culture to Drive Creativity and Growth

The authors of the international bestsellerRiding the Waves of Culturebroaden theirfocus to help you employ the diversity in yourorganization to foster innovation.Companies that successfully harness employees'creativity and convert it to businessinnovation are leading the charge today.While this isn't a brand-new concept, no onehas explained how connections between peopleinitially remote from each other generateinnovationuntil now.Riding the Waves ofInnovationfills the void.The key is for leaders and managers like youto carefully address and make the most ofthe three entities that are most vital to yourbusiness's approach to driving innovationthroughout your global culture: The individuals who compose your team. Are you encouraging them to championinnovation and bring it to fruition?You'lllearn how such methodologies as the Myers-Briggs Type Indicator and Kolb's LearningStyle Inventory can be developed toavoid stereotyping your people and buildeffective teams. Your teams. Are you encouraging them toinnovate? Fons Trompenaars and CharlesHampden-Turner teach you to define therole best suited for each team member; reconcileany differences between, or amongst,them; and ensure that their work together isoptimized. Your organization. Does it maintain a globalculture of innovation?The authors' in-depthresearch, playfully illustrated via inventivegraphs and business-world anecdotes, willteach you to ensure that adaptability, sharedgoals and values, reliability, and commitmentare all universally acknowledged andembraced aspects of your business's corporateculture.

Fons Trompenaars (Amsterdam, Netherlands) is the co-author of the global bestseller Riding the Waves of Culture and founder of the Centre for International Business Studies.

Charles Hampden-Turner (Cambridge, England) co-authored Riding the Waves of Culture. He is co-founder and director of research and development at the Trompenaars-Hampden-Turner Group.