The Right-Brain Workout

Somewhere between Jupiter and Saturn is an undiscovered planet that is inhabited solely by children. What is it called? How is it different to planet Earth? How is it similar? In The Right-Brain Workout, you’ll find 70 questions posed by some of Australia’s most creative people from the worlds of comedy, art, advertising, music, literature, and photography. Questions that will probe, cajole, and challenge you to be more creative, every day. You’ll rediscover the creativity that we all have inside of us when we were kids. Or you’ll enhance your already creative mind. Plus, you’ll uncover weekly Right-Brain Tips: simple things that you can do to stimulate your brain. Create an advertisement to encourage people to apply for the position of you, or, write your surname as a heavy metal logo. It’s the fun and energizing exercise regime for your brain that you didn’t know you were looking for. And it just might help unlock the creative genius inside of you. 

Russel Howcroft is the public face of brand marketing and advertising in Australia thanks to his appearances on The Gruen Transfer and Recipe To Riches. He fell in love with advertising and spent 24 years in the industry before joining Network Ten in 2013 as Executive General Manager.