The Road to Reinvention How to Disrupt Your Organization Before the Competition Does

Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces.

The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.

Throughout The Road to Reinvention, Linkner also explores the history—the great rise, unprecedented fall, and now rebirth—of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation.

Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.

Josh Linkner is the CEO of Detroit Venture Partners, playing a key role in the turnaround of Detroit, Michigan. He is the founder and former CEO of four successful tech companies including ePrize, the largest interactive promotion agency in the world. He is also the author of the New York Times bestseller Disciplined Dreaming (Jossey-Bass, 2011). He has been honored as the Ernst & Young Entrepreneur of the Year and is a President Obama Champion of Change award recipient. Josh is a regular columnist for Forbes, Detroit Free Press, and Inc. Magazine, and he also plays a mean jazz guitar. He lives in Detroit, Michigan.
For more information, please visit www.joshlinkner.com.

Introduction 1

1 Disrupt or Be Disrupted 7

2 Embrace the Reinvention Ethos 27

3 Cannibalize Your Own Product 49

4 Retool Your Operations 73

5 Create Vivid Experiences 92

6 Tell a Memorable Story 110

7 Overhaul Your Culture 131

8 Reimagine Your Customer 151

9 Transform Your Career 171

10 Forge Your Legacy 195

Conclusion 223

Notes 225

Acknowledgments 235

About the Author 237

Index 239

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