Romancing the Market

Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

Eric J. Arnould is Associate Professor of Marketing at the University of South Florida, Tampa. Russell W. Belk is N. Eldon Tanner Professor of Marketing in the David Eccles School of Business at the University of Utah. Stephen Brown. Not many marketing academics can claim to have wrestled a fully-grown lion, bungee jumped from the top of Sears Tower, raced in the Indie-Car 500, discovered a cure for the common cold and circled the earth in the Mir space station. Neither can Stephen Brown. A shy and retiring, yet immensely engaging, Irishman, Stephen is modest to a fault, adored by his wife and family, and full of the milk of human kindness. But only on blue moons. The rest of the time, he is a monstrously egotistical, foul-mouthed, ill-tempered misanthrope who harangues his spouse, terrorises the kids and maltreats assorted domestic livestock (anything smaller than himself, basically) if they so much as squeak when he's trying to write. No one knows why Stephen gets so agitated since he's never been published in the principal academic journals and his books remain resolutely unsold. Some people never learn. Bill Clarke is Head of the School of Management at the University of Ulster. Anne Marie Doherty is Lecturer in the School of Commerce and International Business Studies at the University of Ulster, Coleraine, Northern Ireland. Benoit Heilbrunn teaches marketing and consumer behaviour at the Groupe ESC Lyons and at Universite Paris III-Sorbonne. Morris B. Holbrook is the W.T. Dillard Professor of Marketing, Graduate School of Business, Columbia University, New York. Christian Jantzen is Associate Professor at the Department of Communication, Aalborg University, Denmark. Pauline Maclaran is Senior Lecturer in Marketing at the School of Management, the Queen's University of Belfast. Andrew McAuley is in the Department of Marketing at Stirling University. Per Ostergaard is Associate Professor at the Department of Marketing, Odense University, Denmark. Cele Otnes is on the faculty at the University of Illinois. Paul Power, PhD student at Rutgers School of Communication, Information, and Library Studies is currently Vice President, Research, with King World Productions. Linda L. Price is Professor of Marketing at the University of South Florida. Barbara B. Stern is Professor of Marketing at Rutgers, the State University of New Jersey, Faculty of Management, Newark. Lorna Stevens is Lecturer in Marketing in the School of Commerce and International Business Studies at the University of Ulster, Magee. Craig J. Thompson is Associate Professor of Marketing at the University of Wisconsin-Madison. Robin Wensley is Professor of Strategic Management and Marketing at the Warwick Business School. He is also Chair of the Faculty of Social Studies.