The Rules of Entrepreneurship

Practical advice is combined with business acumen in this concise guide to starting a small business. As the number of small businesses continues to grow each year, inexperienced entrepreneurs need help distinguishing themselves from their competitors in order to surviveand hopefully thrivein the world of commerce. With easily accessible tips and advice, this informative handbook illustrates how to get and stay motivated, develop a foolproof business plan, and sell products, providing upstart companies with a hefty leg up on their competition.

Dr. Rob Yeung is the director of Talentspace, a business-psychology consulting firm specializing in recruitment and leadership. He is the author of the Rules of . . . series and Successful Interviews Every Time.