Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors

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Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors by Kimmel,Allan J., 9780805838756
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  • ISBN: 9780805838756 | 0805838759
  • Cover: Hardcover
  • Copyright: 10/1/2003

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Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm
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