Running for Office : How Smart Political

Written for political candidates, this is the one book every politician needs to navigate the treacherous waters of modern political campaigning. Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates -- newcomers, challengers and experienced incumbents alike -- pursuing a political career at any level. As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face -- as well as the tools and techniques available to them. Put together in one place for the first time, assembling a winning campaign, from big picture items to the smallest details. The book has been written by a leading expert on political campaigning with a broad blend of experience.

Ron Faucheux is editor-in-chief of Campaigns & Elections Magazine, and teaches courses in Campaign Management and Running for Office at The Graduate School of Political Management, George Washington University in Washington, D.C.

Introduction	p. 10
The Decision to Run: Serious questions you need to answer before you take the plunge	p. 14
The First 25 Steps Every Smart Candidate Should Take: Putting together the nuts-and-bolts of a campaign--from scratch	p. 20
The Elements of Campaign Strategy: Just like military operations, political campaigns require the players to think strategically when making every move	p. 46
Crafting Your Campaign's Message: Every campaign conveys a message; here's how to make sure yours is the right one	p. 64
Art of the Attack: How to go after your opponent--without having it blow up in your face	p. 89
How Much Will It Cost? A quick and simple guide to realistically budgeting your campaign	p. 93
Raising the Money: Seven principles of candidate fundraising	p. 98
The Guarantee System: A sure-fire technique for any candidate to raise big bucks--fast	p. 107
Candidate Door-to-Door Canvassing: In local and district races, this may be your key to victory--if it's done right	p. 112
Hiring Consultants: What to look for when picking your professional campaign team	p. 122
The Power of Targeting: Whether you do it to conserve resources, or to pinpoint individual voters with appropriate messages, targeting is the key to effective voter contact	p. 140
Close Encounters: How to Win Debates: Don't go into a debate with your opponent until you understand the unique dynamics of a face-to-face confrontation	p. 155
The Picture Perfect Image: Every candidate needs five really good photos	p. 171
Slogans That Sell: Finding catchy, potent phrases to communicate your campaign's message	p. 176
Controlling the Agenda: What to do when outside advocacy groups and political party committees run their own campaigns while you're trying to run yours	p. 187
Re-Election Tips for Legislators: Winning the next election begins the day after you won the last one	p. 198
Handy Tips for the Campaign Trail: How to stay focused, put your best foot forward and survive the day by day grind	p. 204
Sample Volunteer Card for Candidate and Personal Assistant to Carry	p. 217
Sample Candidate Scheduling Format	p. 219
Campaign Budget/Line-Item Work Sheet	p. 221
Table of Contents provided by Syndetics. All Rights Reserved.

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Running for Office : How Smart Political Candidates from School Board to President Win Tough Elections by Using the Right Campaign Strategies, Techniques, and Messages

Summary

Author Biography

Table of Contents

Supplemental Materials