Running a Successful Library Card Campaign: A How-To-Do-It Manual for Librarians

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ISBN: 9781555704384 | 1555704387
Cover: Paperback
Copyright: 1/1/2002

Running a Successful Library Card Campaign: A How-To-Do-It Manual for Librarians > ISBN13: 9781555704384

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Presents suggestions for successful library card sign-up campaigns, discusses the strengths and weakness of programs at more than a dozen libraries in different regions, and offers examples of promotional materials.

List of Figures

vii

Foreword

Linda Wallace

Preface

xiii

Acknowledgments

xvii

Credits

xxi

FAQ: First Ask Questions

(6)

Getting Carded: The American Library Association's National Library Card Sign-Up Month Campaign

(4)

Packing the Power: Houston Public Library's Power Card Challenge

(28)

Philadelphia Freedom: The Library Card Campaign of the Philadelphia Free Library

(12)

Joining Hands in the City of Big Shoulders: The Chicago Public Library and Chicago Public Schools' Cooperative Library Card Campaign

(4)

Putting on the Glitz: The Los Angeles Public Library's Library Card Campaign

(4)

Going Wild About Reading: The Library Card Campaign of the San Jose Public Library

(4)

The Great Library Card Adventure and Get Carded!: The Library Card Campaigns for Students, Faculty, and Staff from the Multnomah County Library in Portland, Oregon

(6)

A Star Card in the Lone Star State: The Library Card Campaign of the Austin Public Library

(6)

Success Breeds Success: Library Card Campaigns of the Birmingham Public Library and the Jefferson County Library Cooperative

(8)

Reading and Succeeding: The Library Card Campaign at the Long Beach Public Library

(8)

Getting Connected to the World: The Library Card Campaign at the Durham County Public Library

(4)

The Best of the Rest: Library Card Campaigns from Large Urban and County Systems

(14)

Just Because Something Is Tiny: Winning Library Card Campaigns from Smaller Libraries

109

(18)

A Ticket to Read: The Statewide Library Card Campaign in South Carolina

127

(6)

What Works and Why: An Alphabet of Best Practices for Library Card Campaigns

133

(20)

Gallery of Successful Library Card Campaign Programs

153

(56)

Resources

209

(6)

Index

215

(6)

About the Author

221

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Running a Successful Library Card Campaign: A How-To-Do-It Manual for Librarians

Summary

Table of Contents

Supplemental Materials