The Salesperson’s Secret Code The Belief Systems that Distinguish Winners

What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 300 of the world’ s leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales.

Ian Mills, Mark Ridley and Ben Laker are executives from Transform People International. They are experienced trainers and researchers in sales and performance. Tim Chapman is Managing Partner at Sales EQ. Ian Mills, Mark Ridley and Ben Laker are executives from Transform People International. They are experienced trainers and researchers in sales and performance. Ian Mills, Mark Ridley and Ben Laker are executives from Transform People International. They are experienced trainers and researchers in sales and performance.