Scenic Playground The Story Behind New Zealand's Mountain Tourism

A MAGNIFICENT ILLUSTRATED HISTORY OF NEW ZEALAND’S MOUNTAIN TOURISM INDUSTRY This lavish book explores the story behind the promotion of New Zealand’s mountains — through posters, advertisements, hand-coloured photos and more. It explains how the country built its reputation as an alpine playground and, alongside, how mountains became central to belonging to Aotearoa.

Peter Alsop is a senior executive who has worked across the public and private sectors. He is a keen collector of New Zealand art, with particular interests in tourism publicity, hand-coloured photography and mid-century New Zealand landscape paintings. He is the author and co-author of five previous books. Dave Bamford is now an independent tourism advisor who has worked extensively in New Zealand on regional tourism strategies, business plans and national park recreational opportunities. Lee Davidson teaches in the Museum and Heritage Studies programme at Victoria University of Wellington.