School Newspaper Adviser's Survival Guide

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ISBN: 9780787966249 | 078796624X
Cover: Paperback
Copyright: 12/16/1997

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Packed with tested tips, techniques and time-savers--including over 100 reproducible exercises, forms and letters--School Newspaper Adviser's Survival Guide helps you in all aspects of the job--from organizing staff and workspace, and handling production details, to training students in good newswriting style and the journalistic approach. Four sections cover staff organization and mission, newswriting, layout, and time management.

Acknowledgments	p. iii
About the author	p. iii
About this resource	p. iv
Gaining Perspective, Gaining Control
Focus: Your role as adviser	p. 1
So much to do, so little time	p. 1
A key to success: FOCUS	p. 2
Priorities and expectations	p. 3
Priority and progress assessment	p. 5
Whose paper?	p. 6
Wanted: A staff that works	p. 6
What works ... works	p. 6
Staff application	p. 12
Application for editor and staff positions	p. 14
Creating a sense of teamwork and responsibility	p. 11
Code and contract for staff members	p. 16
Staff manual: Job descriptions	p. 19
Grading: The need for creative solutions	p. 25
Reporters' special duties	p. 26
Special duty assignment sheet	p. 27
Portfolio contents	p. 29
Progress report: Special duty assignments	p. 30
Daily staff diary	p. 32
Defining your publication's purpose and personality	p. 33
Questioning your role	p. 33
Assess your position	p. 33
What is the major concern of the school newspaper?	p. 33
Purpose and advantages of publishing a school paper	p. 34
Settling on size	p. 36
What works--what doesn't	p. 38
How medium affects message	p. 39
School newspapers as a laboratory for learning	p. 49
Dialogue box: Your chance to speak out	p. 50
Checklist for fine-tuning your paper's coverage	p. 52
Students' rights ... and Hazelwood, too	p. 54
The need for student press freedom	p. 54
It's the law! Hazelwood School District vs. Kuhlmeier January 13, 1988	p. 57
The student press as public forum: Right for schools and students	p. 60
Sample policy statement	p. 61
Where you fit in as adviser	p. 59
Successful approaches for advising without begging or threats	p. 62
Defining your paper's mission	p. 62
Mission statement	p. 64
Ground rules for reporting sensitive and controversial issues	p. 65
Outside and inside pressure groups	p. 66
Controversial and sensitive issues: What course to take	p. 67
Newswriting Workshop
Good reporting: The key to good papers	p. 71
What makes a story newsworthy	p. 71
How to find "hard" news for a school paper	p. 72
Where stories come from	p. 73
School coverage	p. 74
Getting on the beat	p. 74
Beat coverage of clubs	p. 76
Building on beats	p. 78
Coverage form: Department chairpersons	p. 79
Community coverage	p. 82
Local concerns	p. 83
Community problems and possibilities	p. 83
Entertainment and activities	p. 83
Participatory journalism	p. 84
National and world issues	p. 84
Bringing the world closer	p. 84
Avoiding pitfalls of issue-oriented reporting	p. 85
Getting the issues in focus	p. 85
Getting good interviews	p. 88
Reporter guidelines	p. 92
Reporter guidelines: Beyond the 5W's and H	p. 94
Newswriting Workshops
Newswriting workshop: Note to advisers	p. 95

The clean, lean style of newswriting	p. 96
Exercises	p. 97

Developing the newswriter's mindset	p. 106
Exercise	p. 107

Focus on newswriting	p. 108
Exercises	p. 110

Focus on newswriting--Using quotes correctly	p. 117
Exercises	p. 118

Write it right--Obeying the rules	p. 123

Write it right--Who's who and what's that	p. 124
Exercise	p. 125

Write it right--Little words, big problems	p. 127
Exercise	p. 129

Write it right--A theory of relativity	p. 130
Exercise	p. 131

Write it right--Making difficult choices	p. 133
Exercise	p. 134

Write it right--Words for the wise	p. 135
Exercises	p. 138

News stories--Putting first things first	p. 143
Exercise	p. 144

Getting a good start	p. 146
Get the essentials in every summary lead	p. 147
Exercise	p. 148

Writing the lead	p. 150
Exercises	p. 152

The new newswriting	p. 154
Organizing straight news, inverted pyramid style	p. 155
Exercise	p. 156

News briefs--Sharpening your skills	p. 159
Exercises	p. 160

The time is now	p. 166
Exercises	p. 167

Note to advisors	p. 171
Copy editing via symbols	p. 173
Exercises	p. 174

Paragraphs in transition	p. 176
Steps for organizing complex news stories	p. 178
Exercises	p. 179

The whens, hows, and whys of using quotes	p. 186
Exercise	p. 187

Choosing the sidebar route	p. 189

Variations on the lead	p. 190
Exercises	p. 193

Featuring features	p. 203
Getting your features in focus	p. 206
Exercises	p. 212

In-depth reporting--Covering all the angles	p. 215
Exercises	p. 223

Original approaches to columns and humor	p. 227
Exercises	p. 234

Accent on entertainment	p. 237
Exercises	p. 245

Room for opinion--Editorials	p. 248
Exercises	p. 255

Problem or promise--School sports writing	p. 258
Exercises	p. 267
Preparation of copy	p. 270
Tracking sheet	p. 271
Interview evaluation request	p. 272
Reporter's assignment sheet	p. 273
Newswriting workshop: Answer key	p. 274
Newspaper Layout: The Sense Behind the Style
Getting attention	p. 283
Choosing Style	p. 283
This above all: Content	p. 284
Designing reader-friendly copy blocks	p. 287
Exercise	p. 288
Recreating a dummy	p. 290
Guidelines for marking dummy layouts	p. 295
Exercise	p. 296
Setting attractive standards	p. 298
An introduction to popular type families	p. 298
What's in a nameplate?	p. 301
Laying out pages: From the beginning	p. 303
Writing effective headlines	p. 305
Newspaper headline schedule	p. 306
Character count chart for writing headlines	p. 310
Exercises	p. 311
Headline assignment form	p. 314
Refining the method	p. 315
A note about bad copy	p. 315
Exercise	p. 316
Page layouts: The total effect	p. 317
Guidelines for avoiding layout pitfalls	p. 318
Exercise	p. 327
Adding advertising	p. 330
The pluses of advertising	p. 330
Making advertising an asset to layout	p. 330
Ad placement comes first	p. 331
Achieving sharp-looking advertising	p. 331
And then there's the business card	p. 331
Varying ad shapes and sizes	p. 332
Make it a rule	p. 333
Thinking like a copywriter	p. 334
Questioning classifieds	p. 324
Exercises	p. 335
Photography--Picturing the news	p. 339
The double duty of a good photograph	p. 339
Step one to better photography: Planning	p. 339
Step two: The view through the camera	p. 340
Photo assignment sheet	p. 341
Photo identification form	p. 342
Guidelines for better news photos	p. 343
The final step: Creative cropping makes a difference	p. 348
Manipulating photos by computer	p. 348
Guidelines for creative cropping	p. 349
Managing to Find Time, Finding Time to Manage
Curing financial woes	p. 351
Believe in the need!	p. 351
Sources of support	p. 352
Ten reasons today's school newspaper is a vital tool for learning	p. 353
Setting your goals	p. 354
Mounting your advertising campaign	p. 359
Launching your campaign	p. 362
Getting started	p. 363
Letter to potential advertisers	p. 368
Request letter to past advertisers	p. 369
End-of-year thank-you for support	p. 370
Advertising contract	p. 371
Invoice	p. 372
Organizing the school newsroom	p. 373
Creating a system within a system	p. 373
Dealing with space	p. 373
Preparing for action	p. 373
Keeping kids posted	p. 374
Space of their own	p. 374
Planning ahead with forms and files	p. 375
Contribute to recycling	p. 375
File as much as you can by computer	p. 375
Count on the computer--Keep it organized	p. 375
Make your space work-oriented	p. 376
Shortcuts worth taking	p. 376
Adopt a 'no excuses' policy	p. 376
Organizing for efficient computing	p. 377
Direct your--and your students'--energies	p. 377
Assess your true needs	p. 377
Learn by doing	p. 380
Glossary of keyboard shortcuts for computer commands	p. 381
Glossary of shortcuts for keyboard-generated icons	p. 382
Making a good paper better	p. 383
Assess your own progress	p. 383
Self-checking critique: 100 points for judging school papers	p. 384
More than 50 hints for every phase of publication	p. 390
Appendices
Glossaries for Desktop Publishing and Journalism	p. 395
Style manual	p. 399
Ideas for stories, ads, money raisers	p. 404
Resources for additional information and support	p. 407
Table of Contents provided by Syndetics. All Rights Reserved.

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School Newspaper Adviser's Survival Guide

Summary

Author Biography

Table of Contents

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