The Science of Positivity

Learn the scientific benefits of positivism!

Sometimes it's easiest to look for the worst in every situation--our brains have evolved to scan for problems in order to help avoid them. But you can transcend this natural negativity--if you know how.

The Science of Positivity teaches you how cynical thought habits are formed, and how you can rewire yourself to go beyond them. Neurochemical expert Loretta Graziano Breuning, PhD, empowers you to transcend negativity by creating new thought habits. You'll learn simple, practical actions you can take to shift your thinking to a way that causes your brain to reward optimism with the release of happy chemicals. You can even permanently replace cynical thought patterns with realistic and optimistic thoughts.

In just minutes a day for six weeks, you will build new pathways to see the world in new ways. Frustration is an inevitable part of life, but rather than using cynicism to manage frustration, you can rewire your brain to get beyond it.

Loretta Breuning, PhD, is the author of Habits of a Happy Brain and The Science of Positivity. She is the Founder of the Inner Mammal Institute and Professor Emerita of Management at California State University, East Bay. As a teacher and mom, she was not convinced by prevailing theories of human motivation. Then she learned about the brain chemistry we share with earlier mammals, and everything made sense. She began creating resources that have helped thousands of people manage their inner mammal. Her work has appeared in The Wall Street Journal, Psychology Today, Real Simple, Cosmopolitan, Men’s Health, and on Forbes, NPR, and numerous podcasts. Her work has been translated into Spanish, Russian, Chinese, Arabic, French, Dutch, Portuguese, and Turkish.