The Science of Social Influence: Advances and

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, SocialInfluence.

About the Editor	p. vii
Contributors	p. ix
An Invitation to Social Influence Research	p. 1
Social Influence Analysis: An Index of Tactics	p. 17
Omega Approaches to Persuasion: Overcoming Resistance	p. 3
The Evolution of Cognitive Dissonance Theory: A Personal Appraisal	p. 115
Emotional See-saw	p. 137
Fleeting Attraction and Compliance with Requests	p. 155
Using Social Norms as a Lever of Social Influence	p. 167
On the Development of the Social Response Context Model	p. 193
Groupthink as Social Identity Maintenance	p. 223
Minority Dissent, Attitude Change, and Group Performance	p. 247
Rumors Influence: Toward a Dynamic Social Impact Theory of Rumor	p. 271
Self-Defeating Leader Behavior: Why Leaders Misuse Their Power and Influence	p. 297
Resistance to Influence	p. 321
Author Index	p. 341
Subject Index	p. 357
Table of Contents provided by Ingram. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

The Science of Social Influence: Advances and Future Progress

Summary

Table of Contents

Supplemental Materials