Search Marketing Strategies : A Marketer's

"Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--BOOK JACKET.

James Colborn is an Account Director for successful search marketing firm Inceptor.

Introduction to search marketing
Your search 'toolkit'
Search engine techniques
The most common successful and unsuccessful uses of search
Research, data gathering and mapping the space
Objective 1-branding and awareness
Objective 2-sales (fully eCommerce driven business)
Objective 3-lead generation
Formulating a search engine marketing plan
Staying on top of the game
Table of Contents provided by Publisher. All Rights Reserved.

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Search Marketing Strategies : A Marketer's Guide to Objective Driven Success from Search Engines

Summary

Author Biography

Table of Contents

Supplemental Materials