The Front Porch: Examining the Increasing

Higher education and intercollegiate athletics have long had a complicated relationship. Examining the interconnection between the two and from a variety of theoretical and practical angles, this volume highlights many of the debates surrounding higher education and intercollegiate athletics and the financial dependency between these two long-standing entities. Topics include:

a comprehensive history of the National Collegiate Athletic Association,
an examination of the funding mechanisms utilized by intercollegiate athletic departments,
an in-depth magnification of the increasing corporatization of higher education and athletics, and
a look into potential future debates and lines of inquiry surrounding this topic.

This is the 5th issue of the 41st volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

Volume Editors:
Jordan R. Bass, PhD, is an assistant professor at the University of Kansas.
Claire C. Schaeperkoetter, MSE, is a doctoral research fellow at the University of
Kansas.
Kyle S. Bunds, PhD, is an assistant professor at North Carolina State University.

Executive Summary vi

Foreword ix

A History of Intercollegiate Athletics and the NCAA 1

History of the NCAA 2

Systemic Changes in College Athletics in the 1970s and 1980s 8

Formation of Three NCAA Divisions 9

Title IX 11

Television Broadcasting Contracts 21

Conclusion 23

The NCAA Division I Athletic Funding Crisis 25

“You’ve Got to Keep Up With the Joneses” 27

Student Fees, Tuition Reallocation, and Athletic Department Funding 31

Pushback Against University Support for Athletics 33

Positioning Big-Time Athletics 36

Conclusion 45

The Role of Athletics in the Corporatized University 48

Increased Corporatization in Higher Education 49

The Political Economy of “Keeping Up” 54

“Keeping Up” in College Athletics 59

Texas A&M: Mechanics of “Keeping Up” 61

College Athletics Labor Market 62

Who Owns “Johnny Football”? 67

Conclusion 69

Emerging Debates and the Future of Athletics in Higher Education 72

Funding the Arms Race 74

O’Bannon et al. v. the NCAA and Power Five Autonomy 78

The Unionization of College Athletes 80

The Elimination of UAB Football 82

Considering Results of New Structures 84

Conclusion 85

Conclusion and Challenges for Future Research 88

References 95

Name Index 104

Subject Index 107

About the Authors 109

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The "Front Porch": Examining the Increasing Interconnection of University and Athletic Department Funding AEHE Volume 41, Number 5

Summary

Author Biography

Table of Contents

Supplemental Materials