Driving Business Results With Your Marketing Strategy: Leading Marketing Executives on Adapting to Evolving Market Conditions, Leveraging New Technologies, and Embracing Global Markets

Driving Business Results with Your Marketing Strategy provides an authoritative, insiders perspective on creating and executing key programs and campaigns that align with the companys mission and address evolving customer needs. Featuring marketing executives representing some of the top companies in the nation, these experts share their best practices for building consistency across the organization, delivering marketing solutions with a global focus, and leveraging social media and other new technologies. From implementing targeted communication strategies to harnessing the latest benefits of the Web, the authors reveal marketings role in growing