Consumer Psychology of Tourism, Hospitality and Leisure; Volume II

Based on papers presented at the Second Symposium on Consumer Psychology of Tourism, Hospitality, and Leisure, this second volume reflects on the progress in consumer psychology theory and research. It focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population.