Behavior Theory in Health Promotion Practice and Research

Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice.Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. The book is divided into four sections: Theory in the Context of Public Health; Individual-Level Cognitive Theories; Social Influence and Social Norm Theories; and Theory in Practice.

SectionI Theory in Context
Chapter1 Health Behavior in the Context of Public Health
Chapter2 A Social Ecological Prespective
Chapter3 Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives
SectionII Cognitive and Social Theories of Motivation and Behavior
Chapter4 Expectancy Value Models
Chapter5 Operant Conditioning, Self-Regulation, and Social Cognitive Theory
Chapter6 Social Influence Theory: The Effects of Social Factors on Health Behavior
Chapter7 Diffusion of Innovations Theory
SectionIII Behavior Change Theories
Chapter8 Learning, Teaching, and Counseling
Chapter9 Self Determination Theory and Motivational Interviewing
Chapter10 Stage Models
Chapter11 Health Communication and Social Marketing
Chapter12 Communities and Health Promotion
SectionIV Theory in Health Promotion Practice
Chapter13 Multi-Level Program Planning
Chapter14 Program Evaluation, Translation, and Dissemination
Chapter15 The Going Places Problem Behavior Prevention Program: A Multi-level Program