Free Market Madness : Why Human Nature Is at Odds with Economics - And Why It Matters

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The Evolution of Homo economicus: Belief in Reason, Faith in Markets
The Invisible Hand Meets the Unconscious Brain
19th Century Economics and the Mathematics of G++HappinessG++
20th Century Politics and the Triumph of Chicago Libertarianism
The Rise of Behavioral Economics
Librarians, Fighter Pilots and the Limits of Rationality
Cashews, Coffee Mugs and the Birth of Behavioral Economics
Marketing and the Science of Persuasion: Madison Avenue Masters Behavioral Psychology
Irrationality Hits Home
Spacious Lawns and Long Commutes
Unconscious Appetites and Expanding Waistlines
Impulsive Behavior and the Battle Between our Current and Future Selves
Risky Feelings and Cigarette Breaks
The Price of Life and the Cost of Healthcare
Human Nature and the New Paternalism
Kinder, Gentler Paternalism
Balancing Liberty and the Pursuit of Well-being
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