Make Your Business Survive and Thrive! 100+

If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits-no matter what kind of business you own-and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

Priscilla Y. Huff is a business writer and author of articles and books on small and home-based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publications as Home Business Magazine, Small Business Opportunities, and Fortune Small Business.

Foreword

xi

Preface

xv

Acknowledgments

xvii

Introduction: Understanding the Challenges of Entrepreneurship

1

(28)

Grow with a Unique Idea: Defining Your Venture

29

(22)

Grow with Effective Organization and the Right Tools: Time Is Money!

51

(20)

Grow with Planning: You Need to Know How and Where Your Business Is Growing

71

(16)

Grow with Financing and Money Management

87

(21)

Grow with ``A Little Help from Your Friends'': The Best People to Help Your Business Succeed

108

(28)

Grow with Innovative and Low-Cost Marketing Methods: Original and Fun Ways to Promote Your Business

136

(12)

Grow through the Media and Your Contacts: Leveraging Positive Press Coverage for Your Business

148

(30)

Grow with Effective Advertising Tactics: Getting the Best Ad for Your Money

178

(27)

Grow with Smart Customer Relationship Management

205

(19)

Grow with the Internet (It's Still the Wild, Wild Web): You Can Survive and Thrive Online

224

(21)

Grow with Spin-Offs and New Product or Service Developments: How Many Ways to Diversify?

245

(17)

Grow into the Future: How Far and Which Way Do You Want to Go?

262

(13)

Ongoing Growth: Additional Practical Tips for Maintaining and Sustaining Your Business

275

(30)

Glossary

305

(12)

Additional Resources

317

(12)

About the Author

329

(2)

About the Foreword Author

331

(2)

Contributors

333

(4)

Index

337

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Make Your Business Survive and Thrive! 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

Summary

Author Biography

Table of Contents

Supplemental Materials