Mind the Gap : Creating Your Successful Business Strategy

Every business needs to accurately assess its own strengths and weaknesses to create a winning strategy. Mind the Gap provides the essential tools required for any manager to implement a detailed gap analysis of their business, to create and implement a plan for long-lasting growth and success. Using examples and evidence collected from over 100 unique case studies from a variety of business sizes and types, the author provides groundbreaking insights into key business problems, from customer needs to market perception. Introducing the author's tried and tested strategic model, the Dice Matrix, the book allows businesses to input their own set of criteria to gain a valuable, tailored overview of the necessary actions to achieve success.