The Second Automobile Revolution Trajectories of the world carmakers in the 21st century

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ISBN: 9780230219717 | 0230219713
Cover: Hardcover
Copyright: 6/15/2009

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The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in gas prices and a race towards alternative driving systems. This book analyzes the emergence of a second automobile revolution through the trajectories of automobile firms since the nineties.

List of Tables	p. viii
List of Figures	p. x
Notes on the Contributors	p. xii
Foreword	p. xvii
List of Abbreviations	p. xix
Introduction: Ten Years On, What Have We Learnt?	p. 1
Wrong Forecasts and Unexpected Changes: the World that Changed the Machine	p. 7
Strategies of Internationalisation of Automobile Firms in the New Century: a New Leap Forward?	p. 38
The Divergent Trajectories of Japanese and Korean Carmakers	p. 67
The Uncertainty of Toyota as the New World Number One Carmaker	p. 69
Nissan: From the Brink of Bankruptcy	p. 95
Honda: Serendipity or Strategy from 1997-2007?	p. 112
The Rebirth of Mazda Under Ford's Shadow	p. 129
Hyundai: Is it Possible to Realise the Dream of Becoming a Top Five Global Automaker by 2010?	p. 141
The Resistible Decline of the 'Big Three'?	p. 163
General Motors in an Age of Corporate Restructuring	p. 165
Ford, 1993-2007: Losing its Way?	p. 185
Can Chrysler Survive its Reinvention?	p. 206
The Resistance of Leading European Carmakers	p. 223
The Final Chapter of the 'VW Model'? The VW Trajectory, 1995-2005	p. 225
PSA: the Difficulties of a 'Volume and Diversity' Profit Strategy	p. 246
Renault, 1992-2007: Globalisation and Strategic Uncertainties	p. 267
Fiat Group Automobiles: an Arabian Phoenix in the International Auto Industry	p. 287
From the Marriage in Heaven to the Divorce on Earth: The DaimlerChrysler Trajectory since the Merger	p. 309
Driving with Engineers' Professionalism and Family Values: the BMW Trajectory from a Regional Carmaker to a Global Premium Player	p. 332
A Break from the Past: Volvo and its Malcontents	p. 353
Production Counterfeits and Policy Collisions: the Rover Trajectory - a Salutary Tale	p. 366
Newcomers and Global Suppliers	p. 381
Made in China: Joint Ventures and Domestic Newcomers	p. 383
Maruti-Suzuki's Trajectory: From a National Champion to a Japanese-owned Subsidiary	p. 404
Winners and Losers in the Auto Parts Industry: Trajectories Followed by the Main First Tier Suppliers Over the Past Decade	p. 419
Conclusion: the Second Automobile Revolution-Promises and Uncertainties	p. 443
Appendix: the Gerpisa International Network	p. 455
Index	p. 459
Table of Contents provided by Ingram. All Rights Reserved.

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The Second Automobile Revolution Trajectories of the world carmakers in the 21st century

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The Second Automobile Revolution Trajectories of the world carmakers in the 21st century

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Table of Contents

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