Secrets Successful Speakers: How You Can Motivate, Captivate, and Persuade

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ISBN: 9780070680340 | 0070680345
Cover: Paperback
Copyright: 7/22/1993

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How do highly paid professional speakers put magic and motivation into every talk? The executive director of Walters International Speakers Bureau, which represents over 20,000 professional and celebrity speakers, presents 11 easy steps to persuasive speaking. Includes anecdotes of well-known personalities. Illustrated.

Who's Who of the Celebrity Speakers

xiii

Foreword

xxiii

Norman Vincent Peale

Foreword

xxv

Stew Leonard, Jr.

Preface

xxix

Acknowledgments

xxxiii

Set Objectives That Make a Fabulous Speech

Select the Seed

(10)

The Mandatory Start to Grow a Fantastic Speech

(2)

Developing Your Presentation Mission Statement

(1)

Barriers to Your Audience's Learning

(1)

Setting Smart Objectives

(1)

The Three Aspects of ``Step 1---Selecting the Seed'' Needed to Motivate, Captivate, and Persuade an Audience

(1)

More Secrets About Step 1

(3)

Develop the Right Talk for the Right Audience---Customization

Find Fertile Soil

(20)

What the People Who Invite You Want to Know First

(1)

The Right Talk for the Right Audience

(1)

Turn What You Want to Talk About into a Great Topic

(2)

When You Can't Choose the Right Audience, Add Fertilizer!

(7)

Analyze Your Audience

(1)

Customization Secrets

(6)

More Secrets About Step 2

(2)

Conquer Stage Fright and Your Fear of Making Changes

Plant the Seed in the Ground

(14)

What Works Best to Conquer Fear?

(1)

Rehearsal and Preparation Reduce Your Fear by 75 Percent

(3)

Rehearsing the Speech

(1)

Steve Allen

To Reduce Your Fear by Another 15 Percent

(1)

Reduce That Final 10 Percent---Control Your Mind

(3)

A Message from Dottie Walters on Stage Fright

(1)

Best Tip to Abolish Stage Fright: Focus on the Audience

(1)

Dealing with Dry Mouth

(1)

What to Do When You Are So Nervous You Can't Sleep the Night Before (or the Week Before!)

(1)

More Secrets About Step 3

(2)

Be Credible---Be An Expert

Sink Your Roots Down Deep

(6)

Why Be ``an Expert''?

(2)

What Is a Credible Expert?

(1)

Secrets on How You Can Become an Expert

(1)

Deciding What Kind of Expert You Really Want to Be

(1)

When to ``Just Say No!''

(1)

More Secrets About Step 4

(1)

The Key to a Memorable Presentation---Develop a Theme

A Solid Trunk

(6)

The Key to a Memorable Presentation

(1)

A Theme Is Like a Slogan---A Rallying Call

(1)

Secrets to Developing a Theme

(1)

Deciding on Your Presentation Theme

(1)

Keep It Simple

(1)

Developing Your Presentation Theme

(1)

Secrets on How Masters Have Used Themes

(1)

More Secrets About Step 5

(2)

Finding and Organizing Material in a Memorable Manner

Grow Strong, Sturdy Boughs

(35)

Designing and Organizing a Memorable Speech

(1)

How Audiences Process Your Material

(2)

Secrets on How Many Points to Make in a Talk

(1)

The Tried and True Triad

(1)

The Rule of Three

(1)

Tom Ogden

Deciding on Your Memorable Points

(2)

Develop Your Own Original Material

(1)

Tell Your Own Story

(1)

Stew Leonard, Jr.

Where to Find Material

(4)

How to Generate Ideas

(5)

Steve Allen

The Football Story

(1)

Reverend Bob Richards

Before You Write the Speech

(1)

Using Structural Patterns to Organize Your Speech

(5)

Logical Reasoning

(3)

Jeanine Walters Miranda

Now You Are Ready to Start Writing This Speech

(1)

Mind Maps

(1)

Tips for Keeping Organized

(3)

Disaster Insurance---Be Flexible

(1)

More Secrets About Step 6

(1)

Editing the Material for its Best Effect

Prune the Deadwood

(9)

Why You Need to ``Prune''

(1)

How Much to Change

(1)

Deciding What to Cut

(1)

``I Can't Use That Material Again, It Bombed Once!''

(1)

``I Don't Need to Edit; It Worked OK Last Time''

(1)

Should You Edit Because You Are Bored?

(1)

The Most Eloquent Sound in the World

(1)

Cut Out the Unnecessary Words

(2)

Each Speech Is a Workshop for Your Next Speech

(1)

More Secrets About Step 7

(2)

Your Image from the Platform

Leaves of Brilliant Color

101

(20)

Producing a Lovely Voice---Out of Your Throat

101

(3)

Protection of the Voice

104

(1)

Dr. Roger Burgraff

How to Decide on Your Personal Image

105

(1)

Tips for Fabulous Fashion in the Footlights

106

(2)

Power Image Tips for the First Impression

108

(1)

Using Color to Enhance Your Image

109

(1)

It's Hard to Persuade Anyone When Your Feet Hurt

110

(1)

Match the Meeting's Ambiance

111

(1)

Makeup

112

(1)

How to Hide Nervous Shaking

112

(1)

Avoiding an Ugly Image

113

(3)

What For?

116

(2)

Red Motley

Image from the Inside Out

118

(1)

More Secrets About Step 8

119

(2)

Motivating an Audience

Call Them to Pick the Fruit

121

(14)

Great Titles Entice the Audience

121

(2)

Five Levels to Motivate an Audience

123

(10)

More Secrets About Step 9

133

(2)

Tools to Deliver the Speech and Build Rapport With Your Audience

Till the Soil

135

(34)

Making Contact with Your Audience

136

(5)

Speak Right from the Heart

141

(2)

Stew Leonard, Jr.

How Do You Handle the Audience When...

143

(2)

10 Tips for Presenting to Cross-Cultural Audiences

145

(3)

Marcy Huber

I Didn't Get a Standing Ovation Today

148

(9)

Mark Sanborn

Working with Hostile or Irritable Audiences

157

(10)

More Secrets About Step 10

167

(2)

Avoiding the Problems and Pitfalls of the Platform

Protect It All from Wilt

169

(24)

It's Show Time! Staging Your Presentation

170

(9)

Keeping on Schedule and on Track

179

(5)

Using Food to Create Mood

184

(2)

Helpful Tip: Avoid Caffeine

186

(1)

Steve Allen

When You Notice Misspelled Words in Your Materials

187

(1)

Keep Calm When Problems Hit

187

(1)

We Started with You, We Finish with You

188

(5)

Your Presentation Worksheet

193

(2)

Checklist to Save Your Presentation from Disaster

195

(8)

The 10 Percent I Hope you Will Remember About My Book

203

(2)

Curtain Call

205

(2)

Lilly Walters

Appendix

207

(2)

Index

209

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Secrets Successful Speakers: How You Can Motivate, Captivate, and Persuade

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Table of Contents

Supplemental Materials