See, Feel, Think, Do : The Power of Instinct in Business

The&vast power that instinct can lend to&business practices is&analyzed&in&this revised corporate handbook. Observing the way people&naturally act in everyday life&is&presented as a simple and useful way of determining customers' needs and how they can be met efficiently. A mixture of stories and case studies reveals that gut instinct can also be a sensible business decision when used properly. By working through a series of key questions and instructions, businesses of all shapes and sizes will be able to identify their customers, discover better ways to serve them, and then act accordingly.

Andy Milligan is a consultant who has worked globally on brand strategies for major organizations. He is the author of Brand It Like Beckham and coauthor of Uncommon Practice: Brands Who Deliver a Great Experience. Shaun Smith runs his own consulting business specializing in customer research and is a sought-after speaker on the subject. He is a contributing author to Brands and Branding and the coauthor of Managing the Customer Experience: Turning Customers into Advocates and Uncommon Practice: Brands Who Deliver a Great Experience.