Self Versus Others : Media, Messages, and the Third-Person Effect

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Self Versus Others : Media, Messages, and the Third-Person Effect by Andsager, Julie L.; White, H. Allen, 9780203936498
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  • ISBN: 9780203936498 | 0203936493
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  • Copyright: 2/22/2007

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Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages such as persuaded to engage in risky behaviors or encouraged to be violent but they believe others will be.