Prologue: Everything is Selling -- Everyone Sells Part One -- Dignity and Honor in Selling Chapter 1: Harold Hill Never Got It Chapter 2: Caring Can Be a Learned Skill Part Two -- Selling the Hug Your Customers Way: Five Stages Plus One for Good Measure Chapter 3: The First Stage: Making the Connection Chapter 4: The Second Stage: Decoding the Mission Chapter 5: The Third Stage: Show and Share Chapter 6: The Fourth Stage: Allowing the Buy Chapter 7: The Fifth Stage: The Kiss Goodbye Chapter 8: The Extra Stage: One For Good Measure Part Three -- Everyone Winning Chapter 9: You Can't Sell Alone Chapter 10: Imagine the Difference If Everyone Won...Wouldn't It Be Nice? Epilogue: Even With Popsicles
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