Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn

Foreword by Mike Weinberg 
Acknowledgments 
Introduction 

PART I
TOUGH TIMES
CHAPTER 1 What Are Tough Times? 
CHAPTER 2 How Tough Times Impact Our Thoughts and Actions 
CHAPTER 3 Redefining Value in Tough Times 
CHAPTER 4 Mental Mistakes in Tough Times
CHAPTER 5 Building Mental Strength 
CHAPTER 6 Characteristics of Tough Timers 

PART II
CRITICAL SELLING ACTIVITIES
CHAPTER 7 Select 
CHAPTER 8 Pursue 
CHAPTER 9 Discover 
CHAPTER 10 Persuade 
CHAPTER 11 Partner 
CHAPTER 12 Leverage 

PART III
SELLING AND LEADERSHIP TACTICS
CHAPTER 13 Generating Luck in Tough Times 
CHAPTER 14 Crafting Your Customer Message 
CHAPTER 15 Virtual Selling 
CHAPTER 16 Leadership Through Tough Times 
CHAPTER 17 Final Thoughts

APPENDIX The 30-Day Tough-Timer Challenge 
Notes
Index