Sensory Marketing

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals#x19; five senses at a deeper level than traditional marketing theories do.

BERTIL HULTEN is an Associate Professor at the Baltic Business School (BBS), Kalmar University, and Research Affiliate at the Swedish Retail Institute (HUI), Stockholm, Sweden. Dr. Hultn has published scientific articles and papers in academic journals and proceedings. He also serves as speaker and reviewer at international conferences and symposiums. His main research area includes sensory marketing, human senses and brands. Another area of interest is retailing and growth success factors of retail chains. 
 
NIKLAS BROWEUS holds a M.Sc. in Business Administration. He studied at the University of Kalmar, Sweden, Cracow, University of Economics, Poland, and the University of Gothenburg, Sweden. Broweus has worked as a project leader in  the Information Technology industry, and is currently working as marketing consultant and speaker.
 
MARCUS VAN DIJK is a marketing consultant and speaker holding a M.Sc. from the University of Kalmar, Sweden and Otterbein College, USA. He has, amongst other things, participated in a research project that studies the internationalization process of small and medium size export firms in Sweden. He has also worked as tutor for marketing students at the University of Kalmar.