Services Marketing by Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne, 9780073380933
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780073380933 | 0073380938
  • Cover: Hardcover
  • Copyright: 5/23/2008

  • Rent

    (Recommended)

    $5.14
    Rent Book Button
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
  • Buy Used

    In Stock Usually Ships in 24 Hours.

    $4.25
    Buy Used Button
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

You might also enjoy...

Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button