Shot in America

One of the most influential figures in ethnic media studies takes direct aim at how Chicano filmmaking has been represented in the history of media in the United States. Shot in America tackles seemingly intractable dilemmas involving the political and market functions of film and TV to provide a definitive response to the debates over cultural and racial identity that have embroiled media and cultural studies over the past two decades.

Noriega offers a compelling and detailed description of an enormous body of work by Chicano media makers against the backdrop of Chicano social movements, politics, and activism over a forty-year period -- an extraordinary exposition of the civil rights movement, media reform activities, and public affairs programming that constitutes the prehistory of independent and minority cinemas.

Noriega reveals the ways in which Chicano and other minority protests both emerged within and were regulated by the very institutions that excluded them. Shot in America is a study with broad implications for our understanding of cultural poli

Preface

xi

Acknowledgments

xv

List of Acronyms and Abbreviations

xxi

Introduction

xxiii

``No Revolutions without Poets''

Chicano Poetic Consciousness

1

(15)

Setting the Stage

Social Movements, the State, and Mass Media

16

(12)

``The Stereotypes Must Die''

Social Protest and the Frito Bandito

28

(23)

Regulating Chico

The Irony of Approaching a State-Supported Industry

51

(24)

Grasping at the Public Airwaves

The FCC and the Discourse of Violence

75

(25)

Training the Activists to Shoot Straight

A Political Generation in U.S. Cinema

100

(31)

``Our Own Institutions''

The Geopolitics of Chicano Professionalism

131

(34)

This Is Not a Border

From Social Movement to Digital Revolution

165

(30)

Epilogue

195

(8)

Notes

203

(48)

Filmography

251

(6)

Bibliography

257

(30)

Index

287

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Summary

Table of Contents

Supplemental Materials