Signage and Wayfinding Design : A Complete

Signage and Wayfinding Design is a comprehensive and accessible resource that enables readers to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a systematic, visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety and security in unfamiliar and high-stress environments, EGD is also being used to extend and reinforce the brand experience.

Chris Calori is a principal of Calori & Vanden-Eynden /Design Consultants, an internationally recognized, award-wining design firm specializing in the planning and design of signage and wayfinding programs. She is a Fellow of the Society for Environmental Graphic Design and is a Professional Affiliate of the New York Chapter of the American Institute of Architects. She has also been a design educator at the Fashion Institute of Technology and at The Ohio State University.

Foreword	p. viii
Acknowledgments	p. x
Introduction	p. xiii
What Is Environmental Graphic Design?	p. 2
The Spectrum of EGD Activity	p. 4
The Importance of EGD Today	p. 9
You Can't Learn This in College	p. 12
What's Ahead in This Book	p. 12
The Design Process	p. 14
The Client Is Part of the Process	p. 15
The Design Process Applied to EGD	p. 16
Data Collection and Analysis (Predesign)	p. 17
Schematic Design	p. 19
Design Development	p. 27
Documentation	p. 36
Bidding (Postdesign)	p. 45
Fabrication/Installation Observation	p. 50
Postinstallation Evaluation	p. 60
Chapter Wrap-Up	p. 61
Overview of the Signage Pyramid Model	p. 62
Genesis of a Design Approach	p. 62
The Signage Pyramid's Component Systems	p. 63
The Signage Pyramid and Resource Allocation	p. 66
Chapter Wrap-Up	p. 69
The Information Content System	p. 70
Kinds of Sign Information Content	p. 71
Hierarchy of Content	p. 75
Developing the Sign Information Content System	p. 76
Navigation: Message Hierarchy and Proximity	p. 86
Other Factors Affecting the Sign Information Content System	p. 89
Pictorial Information Content	p. 98
Signage Master Plans	p. 100
Chapter Wrap-Up	p. 101
The Graphic System	p. 102
Typography Overview	p. 103
Choosing a Typeface	p. 104
Typographic Treatment	p. 108
Typographic Considerations in Signage for Nonsighted and Low-Sighted People	p. 114
Symbols and Arrows	p. 115
Diagrams	p. 120
Other Graphic Elements	p. 124
Color	p. 125
Layout	p. 131
Overview of Signage Graphic Application Process	p. 145
Chapter Wrap-Up	p. 150
The Hardware System	p. 152
Shape	p. 152
Connotations of Form	p. 158
Sign Mounting Considerations	p. 161
Sign Size Considerations	p. 166
Sign Lighting Overview	p. 168
Sign Materials Overview	p. 172
Basic Sign Materials	p. 175
Electronic Message Display Devices	p. 187
Stock Sign Hardware Systems	p. 189
Sign Materials and Codes	p. 190
Overview of Coatings and Finishes Applied to Signs	p. 191
Chapter Wrap-Up	p. 197
Project Credits	p. 198
Bibliography	p. 200
Index	p. 202
Table of Contents provided by Ingram. All Rights Reserved.

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Signage and Wayfinding Design : A Complete Guide to Creating Environmental Graphic Design Systems

Summary

Author Biography

Table of Contents

Supplemental Materials