Simulated Test Marketing

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Simulated Test Marketing by Clancy, Kevin J.; Shulman, Robert S.; Wolf, Marianne Mcgarry, 9780029055052
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  • ISBN: 9780029055052 | 0029055059
  • Cover: Hardcover
  • Copyright: 8/1/1994

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Captures in one volume everything an intelligent marketer needs to know about this powerful research technology. Clear explanations and guidelines, along with exclusive data and breakthrough developments. DLC: Marketing - Computer simulation.