Small Business An Entrepreneur’s Business Plan

This book is your guide to small business enterprise, helping you to identify opportunities, your needs and those of your target customers. The practical, step by step nature of this text makes it indispensable. The goal of the text is to help you in creating a business plan that will set the course for your small business endeavors. You will profit from these tried and true techniques.

Your Great Adventure

1

(18)

Spotting Trends and Opportunities

19

(24)

Opportunity Selection

43

(22)

Profiling the Target Customer

65

(26)

Reading and Beating the Competition

91

(18)

Marketing Promotions Overview

109

(22)

Location, Location, Location

131

(24)

Numbers and Shoebox Accounting

155

(28)

Shaking the Money Tree

183

(22)

Legal Issues

205

(28)

Build a Winning Team

233

(22)

Protecting Your ``Baby'' and Yourself

255

(18)

Buying a Business

273

(26)

Investigating and Buying a Franchise

299

(18)

Pull Your Plan Together

317

(28)

Appendix A Fast-Start Business Plan

345

(14)

Appendix B Annie's Business Plan Proposal

359

(16)

Appendix C Forms, Forms, Forms

375

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Small Business An Entrepreneur’s Business Plan

Summary

Table of Contents

Supplemental Materials