Small Business Management

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Small Business Management by Pickle, Hal B.; Abrahamson, Royce L., 9780471500711
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  • ISBN: 9780471500711 | 0471500712
  • Cover: Paperback
  • Copyright: 1/16/1991

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This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.