The Smart Guide to Making a Fortune With Infomercials

You don't need a fortune to make a fortune in the infomercial industry. Kevin Harrington who made a mulit-million dol-lar fortune in the infomercial industry reveals all his secrets on how to turn ideas into million dollar products. He tells you how to create an infomercial by yourself for just $1,000 in out-of-pocket expenses with your time and effort.This Smart Guide tells you everything you need to get started in the infomercial business, whether creating infomercials yourself or licensing your ideas or products on a royalty basis. It explains the primary and secondary markets both domestic and international, how the industry was born and how you can get into it with just a small amount of start-up capital, how you can bootstrap your investment into large earnings starting with a small program and building it into a major infomercial project.This book explains how to buy air time on cable television stations for as little as $50 for a one minute spot, how to calculate your ROI on your advertising, how to pick a winning product, how to test your product on the air with a minimal budget and how to avoid mistakes.Kevin reveals the mistakes he made along the way to making his fortune so you won't repeat them. He provides case histories of his successes and failures in launching more than 500 products on TV.This Smart Guide is the perfect tool for the person looking to start a new business who has been searching the business opportunity magazines for a business idea to earn either a secondary income or a full time income. This book explains everything that one needs to know.