Smart Money The Fall and Rise of Brentford FC

This book will introduce the little-known story of one of London's smallest clubs to fans of the Premier League. In 2021, Brentford entered the world's most-watched sports league broadcast to 800 million homes creating unprecedented exposure. Almost immediately, the demographic of the club's fanbase has become younger and more affluent, with thousands of new fans ABC1-category fans buying season tickets in a new 17,000-seat stadium. 

Drawing on the Duff's deep personal insight and interviews with insiders, this book is the definitive story of the fall and rise of Brentford FC.

Alex Duff is a distinguished sports business reporter, having worked for Bloomberg News for fifteen years. His first book Football's Secret Trade (Wiley & Sons, 2017) about the football transfer market was serialized in the New York Times and Guardian, and featured in the Daily Mail. His second book Le Fric: Family, Power and Money: The Business of the Tour de France (Constable, 2022) was longlisted for the William Hill Sports Book of the Year Award and named as one of the `Best Summer Reads' of 2022 by the Financial Times. It was praised in the Sunday Times and Times Literary Supplement.