Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

Web 2.0 is fundamentally changing the way travelers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting leading-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel and tourism sectors such as hotels, airlines, cultural tourism, travel agents, GDS and tour operators.