Soft Power in China Public Diplomacy through Communication

Jian Wang is Associate Professor at the Annenberg School for Communication and Journalism, University of Southern California.

Introduction: China’s Search of Soft Power--Jian Wang * The Expansion of China’s Public Diplomacy System--Ingrid d’Hooghe * China’s Image Projection and Its Impact--Hongying Wang * China’s International Broadcasting: A Case Study of CCTV International--Xiaoling Zhang * The Evolving Chinese Government Spokesperson System--Ni Chen * Chinese Corporate Diplomacy: Huawei’s CSR Discourse in Africa--Lu Tang and Hongmei Li * National Image Management Begins at Home: Imagining the New Olympic Citizen--Jeroen de Kloet, Gladys Pak Lei Chong and Stefan Landsberger * Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay--Hongmei Li * China’s Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization--Yong Z. Volz * Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China--Judy Polumbaum

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.