Finding a Niche: Investigating Entrepreneurial Opportunities
25
(10)
New or Used? Buying a Firm or Starting Your Own
35
(10)
The Ties that Bind: Franchising Opportunities
45
(10)
A Different Look: The Nicole Miller Story
55
(4)
The Business Plan
59
(10)
Taking Aim: The Marketing Plan
69
(12)
Where to Hang the Sign
81
(14)
The Buck Starts Here: Startup Capital
95
(14)
Making it Legal
109
(14)
From the Ground Up: RAW Architectvre
123
(6)
The Right Mix: Product/Service Strategies
129
(10)
What the Market Will Bear: Pricing Products and Services
139
(12)
Out From the Crowd: Promotional Strategies
151
(10)
Going Places: Distribution Channels and International Marketing
161
(10)
A Vintage Blend: The Foris Vineyard Story
171
(4)
Making the Pieces Fit: Managing a Small Business
175
(14)
The Human Factor: Individuals in the Organization
189
(14)
Taking Stock: Purchasing and Inventory Control
203
(10)
``The Play's the Thing'' The Oregon Shakespeare Festival
213
(6)
Keeping Track: Financial Accounting
219
(14)
The Money Flow: Management of Working Capital
233
(12)
Computers in the Small Business
245
(12)
Risky Business: Risk Management
257
(10)
Publish or Perish: The Sun Publications Story
267
(6)
For Everybody's Good: Social Responsibility
273
(10)
It's the Law
283
(14)
Appendix A - The Entrepreneur's Quiz
297
(10)
Appendix B - Chapter 26, ``Working Within the Law''
307
(16)
Appendix C - Answer Key for Self-Test Questions
323
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