The Sourcebook of Listening Research Methodology and Measures
, by Worthington, Debra L.; Bodie, Graham D.- ISBN: 9781119103073 | 111910307X
- Cover: Hardcover
- Copyright: 10/23/2017
Winner of the 2018 Distinguished Book Award from the Communication and Social Cognition Division of the National Communication Association.
Essential reading for listening researchers across a range of disciplines, The Sourcebook of Listening Research: Methodology and Measures is a landmark publication that defines the field of listening research and its best practices.
- the definitive guide to listening methodology and measurement with contributions from leading listening scholars and researchers
- Evaluates current listening methods and measures, with attention to scale development, qualitative methods, operationalizing cognitive processes, and measuring affective and behavioral components
- A variety of theoretical models for assessing the cognitive, affective, and behavioral facets of listening are presented alongside 65 measurement profiles Outlines cutting-edge trends in listening research, as well as the complexities involved in performing successful research in this area